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Posts Tagged ‘What’s in a Business Name’

One of the most difficult decisions clients face lies in the naming of their business. Not because good names are hard to come by but rather, because the entire prospect of creating and ultimately deciding upon a name takes on undue proportions.

In the simplest of terms, our advice to clients has always been: “If it’s easy to pronounce and easy to remember, then it’s a good name.”

Here are 5 basic principles when it comes to naming a business entity:

1. Select a business name that begins with letters found early on in the alphabet (A, B, C, etc). Why? Because alphabetizing names is still a popular means of organization.

2. Select a name that you can spell phonetically. While Nike is clearly an exception to this rule, names that can be spelled based upon phonetics are easier to brand than those that are not.

3. Select a business name with one, two or three syllables over that of those with four or more. For the very simple reason that – in general — they are easier to remember and easier to pronounce.

4. Select a business name that has a fairly short URL available. In short: shorter is quite simply, better. URLs utilizing .net, .us, etc. are big-time no-no’s. A shorter URL is easier to Market and is better for Search Engine Optimization.

5. Select a business name that has some meaning to it. Creating a name that helps describe in visual and audible terms the company’s core business and/or values will make the branding process that much easier.

Selecting the right name for your business will help you be more memorable, easier to brand and Market you business, and will overall result in doing more business. Choose wisely!