B Squared Ads

Posts Tagged ‘baby boomer advertising’

Baby boomers are probably the most studied generation in history, ushering in the practice of analyzing each subsequent generation of kids to get into their heads. What do they like? What don’t they like?
While aging, baby boomers are still a force to be reckoned with. Here are 10 little known facts to consider when marketing to this generation:
1. Baby boomers are the hardest working generation and consider retirement a four-letter word. Most don’t expect to retire; their self-worth is wrapped up in their job
2. 78.2 percent are online daily, representing 60 million potential customers
3. 50 percent of those between 50 and 64 use social networking
4. 25 percent of those over 60 use social networking
5. When marketing to baby boomers stay away from the following words:

• aging
• old
• seniors
• infertility
• decline

6. Make use of the words:

• energetic
• independent
• vitality
• useful
• fun

7. This generation has the highest divorce rate of all the generations. Ads should include singles, groups of friends and not all heterosexual couples.
8. Despite the turn of events with the economy baby boomers react well to messaging about enjoying the good things in life.
9. TV, advertising, music and messages that remind them of their youth are received very positively. As a group they are very nostalgic.
10. Baby boomers are resistant to a hard sell. Instead, your message needs to convey an emotional connection.