B Squared Ads

For several years, B-Squared Advertising has supported the work and been a member of the Collier Building Industry Association.

This year, I agreed to serve as chair of the organization’s Sales and Marketing Council.

One of the SMC’s community projects is the annual Toy Drive benefiting over 700 children who attend Pinecrest Elementary School in Immokalee, Florida. This year the SMC raised over $5,000 to purchase toys for needy children. Donations from Mattel and other caring people, as well as discounts from Walmart, helped purchase over 1,000 toys, which were delivered and distributed last Friday. Each child was allowed to pick out one toy or two, if the toy selected was a small one.

As you can imagine, the response to this giveaway was heart wrenching and very inspiring. During the morning-long distribution, one youngster approached me and quietly asked if she could get something for her little cousin instead of selecting something for herself. After helping her pick out a small stuffed animal, I suggested that she might be able to find another item that she could keep for her very own. She only agreed to do so after being assured that the original item selected could still be given to her cousin telling me, “She’s never had a Christmas present before.”

Clearly, this was a child who had little of her own yet her first thought was of someone else and how she might make that child’s life a little brighter. In this day and age of a “me first” mentality on the part of many, it was so utterly refreshing to see such genuine generosity and selflessness. A true Christmas message worth sharing.

– May the true spirit of Christmas be with us all,

Robyn Bonaquist, President of B-Squared Advertising

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